1. Set your sales goal.
- Scouts who set a goal last year averaged $1,048 in sales. Scouts with no goal average $505 in sales.
- Set your own goal in your Trail’s End app.
- Reach your goal – Lets say you set a goal of $1000 and now lets break down the plan
- Door to Door sales – average of $100 per hour in sales for 3 hours = $300
- Storefront – average of $125 per hour in sales for 4 hours = $500
- Online sales – send out emails to 10 friends and family (remember to follow up), average online purchase is $65
2. Selling Tips
- Get a neighborhood street map and map out your selling area
- Knock on every door on the street
- DON’T go to houses with FOR SALE Signs out front (they tend to have moved before delivery)
- Please respect “NO SOLICITING” Signs
- Write down the addresses that don’t answer so you can re-visit them later
- Bring a parent or buddy (less people say no when parents are present)
- Best selling times are 6:30 – 8:30 PM
- Set your sales goal and plan to achieve it
- Sell near the middle and end of the month (pay days)
- Remember, Military Donations must be paid for at the time of selling, there is nothing to deliver.
3. Practice your sales pitch
- Share your goal with customers
- Base your goal on an experience or prize level you wish to achieve
- Summer Camp
- Day Camp
- Resident Camp
- Top Level Prize
- Top Sellers Party
- Etc.
- Share your success from previous years and the great experiences you had at your camp, etc.
- Remind the customer that they don’t need to pay until deliver (some units require pre paid)
- Call ahead to regular customers and let them know you are selling and when you will be by
- Make sure they know when you will be delivering it
- Sample Sales Pitch:
- “Hi my name is ______ I am a scout from Pack/Troop #____. I’m earning my way to summer camp and a College Scholarship. I have many delicious flavors of popcorn and _____ is my favorite. Can I count on your support to help fund my scouting adventures?
4. Educate yourself about the products
- Familiarize yourself with the product lineup. Your order form has information about each one.
- Carry lots of pens with you
- Bring change in case of cash payments
- Save your sales sheets from year to year
- The best sellers build a regular customer base
- Print out notes with your phone number and name and leave them in doors of houses that don’t answer
- Laminate your product selection form, you can even blow it up larger at a copy center
- Remember to total your sales and money each night and reconcile it
5. Delivery Tips
- Laminate your order forms so you can always read them, this will also help them last until next year
- When delivering, deliver to the pre-paid purchases first, do not mix them with non paid sales.
- Print out thank you notes, let your customers know how you reached your goal and how much fun you hope to have at camp next summer.
- Call ahead to people to let them know you will be delivering at a certain time, get permission to leave it on their door step if the weather is nice and if they have pre paid